Award-winning BedBrock Developers with a stellar reputation for building the finest ultra-high-end luxury homes and communities in the Valley and with a full design-build process in house including architecture and design, announced its newest addition, BedBrock Real Estate Company, a luxury real estate brokerage founded by Rich Brock, founder of BedBrock Developers.

The upscale brokerage will represent a curated collection of real estate, starting first with $150 million in listings in BedBrock Developers’ captivating Crown Canyon community. The impressive development offers seven extraordinary luxury homes currently in design and three homesites exclusively reserved for custom estates up to 24,000 square feet in size. Crown Canyon, with 12 total estate sites, will be the most prestigious address in Paradise Valley with its first two homes already under construction. Crown Canyon is the next chapter for BedBrock following a record-setting success with Cameldale Estates.


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BedBrock Real Estate Company will additionally represent BedBrock Luxury Certified estates, vetted by the company and deemed a good fit for the exclusive brokerage portfolio. The brokerage will be working with clients to deliver an elevated experience buying and selling luxury real estate. An experienced, in-house marketing team will bring an elegant, fresh approach to creating results in the real estate business.

The upscale brokerage will be led by designated broker Lenny Traw and the founding real estate sales director with the group is Brian Kusmer. Traw and Kusmer have a combined 65 years’ experience in the real estate industry in the Valley and will guide the formation of the brokerage with alignment to the company’s core values of exceptional service, attention to detail and exceeding expectations. The boutique firm will invite select agents to join the exclusive brokerage in first quarter 2022.

Using BedBrock’s profound reputation for luxury and quality, the team will bring its signature attention to detail into this new venture.

“It is a natural progression for us. Based on our growth and volume, we felt bringing sales in house was the logical next step for us. My vision is to make this a successful venture and the ultimate, high-end experience for our clients, elevating the expectations for how real estate transactions are conducted. We believe there is an opening in the marketplace to provide the next level of professionalism in the ultra-luxury real estate market,” says Brock.

“In addition to representing our own homes and communities, our objective is to vet preowned homes to give confidence to both the buyer and seller of a home, providing a seamless sales transaction. It’s been my vision to offer a full array of top-notch services under one roof from construction to development to architecture and design to concierge home maintenance. Launching our brokerage allows us to be truly full-service with our cherished clients, providing consistency and seamlessness to the customer experience,” says Brock.

Traw has been an industry veteran for 42 years and bring exceptional experience to the new brokerage.

“I couldn’t imagine partnering with a better developer than Bedbrock. Rich and I have been friends for years, and we’ve talked about this for a very long time. There’s never been a better time than now, and I couldn’t be with someone I trust more. It’s a privilege for me to be involved with BedBrock in this way,” says Traw.

New to the team with 23 years of real estate experience is Kusmer, who joined the boutique brokerage from its inception. 

“The vision I had when I got into the business in my 20s was to work hard to be a part of an organization like Rich Brock’s company. I worked my whole career to have this opportunity to partner with a top developer in town. My passion is the high-end luxury market, and this opportunity couldn’t be a better fit for me to work with the most extraordinary homes and communities,” says Kusmer.

Beginning today, BedBrock Real Estate Company is proud to offer extraordinary homes represented in Crown Canyon and a select number of BedBrock Luxury Certified homes for sale.

BedBrock Developers form luxury real estate brokerage